Business and Success for women | Reaching Your Niche

As my HSP (Highly Sensitive Person) network drifts into long introspective pauses, a question keeps echoing:

How do I reach them?

The question rises more clearly each time I move through a new place. I left Goes, the Netherlands, where my coaching business once sat behind a bright window poster but never quite found traction. Only now do I see what my intuition already knew—it was time to leave.

These days I roam among my soul group in southern Europe: medical professionals in Spain, nomads and gifted sensitives in the green hills of the Dordogne and the Lot.

Since last year I’ve driven from the Netherlands to Turkey, hibernated through a Swiss winter where two retreats taught me the art of marketing, crossed into Spain by car, and walked the quiet vineyards from Bordeaux to St. Émilion—where I met the man who melted my frozen heart. I speak of him now because love, like business, teaches us to stay true while letting go.

Along the way I meet my people—HSPs building businesses in a world that rarely understands them. We work not only for our own survival but for a better world, even as we stumble over questions of money: how to ask, how to invest, how long to keep going.

Many keep their survival story close, convinced no one will take the time to listen. But how many of us stop to wonder if survival mode is simply a shield for our deep sensitivity?

Sensitivity is an invisible language.
Few people truly grasp how finely tuned we are—
and fewer still understand the why behind our calling to help the world.

Reaching HSPs is a paradox.
We are introverts, empaths, creators.
Some race ahead, ticking off tasks to hold the overwhelm at bay.
Others pause, resting after the latest wave of exhaustion.

It’s an intricate game—and one worth playing.

This post opens a new series: Business Success for Women.
A space where sensitivity isn’t a weakness but a strategy—
where we explore how women like us can grow a business without losing our essence.